Overview
Advance Notify is a leading sports betting group in Australia, offering expert tips and education in arbitrage betting. With a strong focus on helping members build consistent profit through smart betting strategies, the group has earned a loyal following. Their community spans from casual punters to advanced bettors, all seeking an edge in the fast-moving sports betting space. As their membership base grew, so did the need for a more robust digital infrastructure to support and scale their operations.
The Challenge
Advance Notify was heavily reliant on third-party platforms like Whop, which limited control, took a percentage of earnings, and constrained the group’s ability to create a custom user experience. They needed a purpose-built system to handle everything—from member sign-ups to affiliate tracking—without external platform fees. Alongside this, a new website was required to improve credibility, streamline onboarding, and integrate seamlessly with their CRM for operational efficiency.
The Solution
We partnered with Advance Notify to design and develop a fully customised membership ecosystem, giving them complete ownership and flexibility over their operations. Key deliverables included:
- Custom Landing Page: Built a high-converting landing page tailored for sports bettors, showcasing the group’s value proposition clearly and persuasively.
- Membership System: Developed a fully custom system to handle sign-ups, payments, and access control—completely replacing Whop and eliminating third-party fees.
- Affiliate/Referral System: Created a custom referral engine where partners can generate unique links and track conversions and commissions.
- CRM Integration: Synced the platform with their internal CRM, allowing for seamless tracking of new signups, active subscribers, and automated workflows.
The Results
The transition to a self-owned digital platform has provided Advance Notify with newfound autonomy and growth potential:
- Platform Independence: By eliminating reliance on Whop, Advance Notify now keeps 100% of its revenue, with full control over how memberships and referrals are handled.
- Operational Efficiency: CRM integration ensures subscriber data flows smoothly across systems, helping the team stay focused on delivering value rather than managing tech issues.
- Stronger Conversions: The landing page increased conversion rates by clearly communicating benefits and reducing friction in the sign-up process.
- Affiliate Growth: The custom referral system empowered affiliates with better tracking and more transparency, helping grow word-of-mouth signups.
Through this digital overhaul, Advance Notify not only solved immediate pain points but also laid the foundation for future expansion—scaling their community and revenue without limitations.
